BUSINESS COMMUNICATIONS - 2 Day Course

Course Objectives

This course is aimed at participants who are self-employed or those who are employed and wish to develop enhanced business communication skills.

The course aims to provide participants with an overview of the types of business communication, from sales letters to brochures and leaflets, and how to use these most effectively.

During the course, participants will have an opportunity to review and assess their own business writing skills.

Practical exercises in Business writing will provide participants with feedback on their individual style and ability.

In addition to the key areas of effective communication and creativity, participants will also learn about the tendering process and tender documents.

Course Content  

Day 1 – Types of Business Communication

•  Types and methods of Business Communication
•  Effective Business Communication
•  Positive Communication Skills
•  Successful Negotiation
•  Influencing Skills
•  Customer Service

Day 2 – Business Writing

•  Writing for Business
•  Business Documents
•  Creativity and Innovation
•  Being your own Editor
•  Successful tender documents
•  Action plans for enhanced communication

Learning Outcomes

On completion of this course participants will have:

•  An increased understanding of the methods of business communication
•  An understanding of the skills required for positive communication and influence
•  A network of contacts in relation to key business communication methods tools and techniques
•  A clear understanding of the do's and don'ts for effective business writing
•  An appreciation of their own business writing skills
•  An appreciation and understanding of the tendering process
•  A knowledge of how to avoid expensive business communication mistakes
•  An action plan to enhance their own business communication methods

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