Business & Self Employment Training - Effective Selling Skills
2 Day Course

Course Objectives
This course is aimed at participants who are employed, or self employed, and engaged in selling a product or service.

The course aims to develop effective selling skills and will include:-
Structure and techniques of effective selling
Preparation to meet potential customers
Improving your confidence in selling situations
Presenting yourself in a convincing manner
Gaining commitment from customers and closing the sale
Practicing selling techniques

Course Content
Day 1 :
What is a Customer ?
What is the role of the Sales Person?
7 Steps to Effective Selling
What do customers want?
How do you prepare to sell ?
What do you have to offer?
Where is the benefit to the customer ?
When & How do you close the sale?

Day 2
Putting selling skills into practice
Feedback on individual skills
Failure to sell
"Who Killed the Sale?"
Sales Planning Issues

Learning Outcomes

Following attendance at the course, participants will:
- have an increased understanding of the skills of Effective Selling.
- have an opportunity to put those skills into practice by role-playing and gain feedback on their individual .
style and ability
- have covered the 7 Step Process in Effective Selling which covers the following areas :
Preparation
Opening
Probing or Questioning
Listening
Matching or Presenting
Overcoming Objections
Closing
- gain an overview of some core principals of Customer Care and understand the reasons why it is crucial for a business to retain customers in the long term.

- >> Back to main Business & Self Employment page