<%@LANGUAGE="VBSCRIPT"%> <% set Recordset1 = Server.CreateObject("ADODB.Recordset") Recordset1.ActiveConnection = MM_CONNprrt_STRING Recordset1.Source = "SELECT * FROM tblContent WHERE pageName='courses'" Recordset1.CursorType = 0 Recordset1.CursorLocation = 2 Recordset1.LockType = 3 Recordset1.Open() Recordset1_numRows = 0 %> PRRT - Building New Futures.




 

 

    

Business & Self Employment Training - Media Skills
2 Day Course

Course Objectives

This course is aimed specifically at the small business person, who may be planning to use the press or magazines to publicise their business or want to prepare for interview on radio/TV in relation to their business.

Course Content

- Promoting your business through publicity
- Benefits of good media management
- Compiling and Targeting a News Release
- The Role of the Journalist
- Practical Radio/TV Interviews
- Assessment of Individual Interviews
- How to do an effective 'sound bite'
- Preparation of a Media Plan for your business

Learning Outcomes

After attending the course participants will be able to:

- Identify and target the most effective media outlets to promote their business
- Prepare a professional news release
- Prepare for and carry out effective and successful Radio/TV interviews
- Prepare and deliver a 'soundbite' for Radio/TV

- >> Back to main Business & Self Employment page
 
T: 0845 6588 925 - E: info@prrt.org
a web site by Web Solutions NI
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